It is the best time to rethink how to promote your page on Instagram. Why now? Because Instagram is becoming one of the most popular social media networks among online users. According to the recent Instagram report, the visual space is becoming more crowded with business fighting for customers and many brands are using different tactics as possible to promote their Instagram page to increase their reach. 

In this article, I’ll share five effective tips to promote your Instagram page and how to receive a high number of engagement on Instagram. 

Tip 1: Create valuable Posts

Sharing valuable content is the first thing you need to do when promoting your Instagram page. Creating interesting, attractive, and informative content, will provide a strong reason for people to follow your instagram profile. According to the research, Many Instagrammers prefer to watch a video than normal image posts. 

So think differently and create authentic content to grab user attention and make them engage with your Instagram profile. It is highly important to create valuable content and drive more traffic for your Instagram posts and profile without a drop. 

Tip 2: Engage Through Instagram Stories

Do you know more than 500 million people are using Instagram stories every day, and this number will increase with time. Using stickers in Instagram stories is an excellent way to boost your audience to interact with you like sharing their opinions and feedback. It will lead you to get better visibility for Instagram stories consistently and achieve a loyal following on Instagram. 

Of all the stickers on Instagram, the question sticker works best. Most brands and influencers use question stickers to maximise their profile reach and engagement rate. Create sales oriented content with a target link to when your audience swipes up the Instagram story link. 

Tip 3: Use the Right hashtags    

Hashtags are the essential key to promoting your profile on Instagram. You should use relevant hashtags in your post, stories, reels, and IGTV to reach your target audience on the platform. Instagram allows users to add up to 30 hashtags on your content but make sure to select the best one. Using the right hashtags is more vital to boost content visibility on Instagram and bow up engagement rate as well.

Use location-based hashtags to reach your local audience and improve your brand awareness in the local community. In addition, check out the Instagram Explore page to find the popular hashtags to attract a massive audience to your profile. If you are a brand, use branded hashtags to improve your business awareness and popularity. 

Tip 4: Use IGTV

IGTV works similarly to YouTube. Creating IGTV is the most effective way to reach and engage with your potential audience. Since Instagarm TV is a long-form video feature, it provides a massive opportunity for brands to expand their popularity among target audience. 

With IGTV, users can post an existing video to promote their profile or business in an engaging way. If you have a youtube channel, share those videos on Instagram Tv to engage your potential audience. 

Tip 5: Engage With Instagram Influencers

Influencer marketing is the best strategy to promote your profile on instagram. Top business on Instagram choose the right influencer for your profile and brand to increase their reach and popularity. Many brands use influencer marketing to showcase their brand awareness and generate more sales through instagram. 

As a small business, partnering with micro influences is the most effective way to reach your target audience and drive traffic to your website. Look at your competitor on Instagram to find their influencers and how they are promoting their brands and services. Use the same techniques but deliver your ideas creatively to gain more exposure to your business. 

Conclusion

Creating a strong Instagram marketing strategy is essential to promote your profile on the platform. Always maintain an active and engaging feed to attract new audiences to your account. However, try to post consistently at the peak to grab your user’s attention and boost your profile engagement rate. Try the above tips to promote your Instagram page authentically among a wider audience.